Aperture Brand Identity

Aperture is a functional, entry level, private label snowboard and outerwear brand for Zumiez. Tasked with refreshing the branding and packaging for 2022, I developed a mountain inspired logo matched to a bold sans serif font. The new brand packaging was built out with a technical inspired look using clean, typographic layouts, molded rubber labels, and fun patches.

Aperture is a functional, entry level, private label snowboard and outerwear brand. The new identity includes a technical look and feel with bold color with geometric typefaces, logo and icons. A mountain inspired logo pairs back to the weight and geometric features of the logotype. Packaging was built out with a technical inspired look using bold, typographic layouts, and tactile materials including soft touch hand tags and 3D rubber labels.

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