Dravus Brand Identity

A private label brand with an aging identity, Dravus was in need of a contemporary, fun, brand refresh. The updated brand DNA focused on customers 18-26 with a casual sense of adventure interested in good times with friends and sharing their exploits through social media. The results took cues from trending, contemporary design with an outdoors vibe. New brand colors, logo and typography.

This was my first big, professional, visual identity project. I learned a lot about managing a project, scheduling & running design meetings with stakeholders and adapting to last minute changes. The dusty mint color shown above was a crowd favorite, but ultimately our trims vendors were unable to consistently execute on it and I had to rework the packaging for the next season without it.

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