Sound Foundations Brand Identity
This was a really rewarding project for me. My friend Jessica was starting her own telehealth audiology service and hired me to help with brand strategy, visual identity, business cards, letterhead and web assets. As a medical service, the brand needed to be professional and understandable. As a small, individual provider it was important for the brand to be more approachable and show patients they will be working with a real, caring person not a faceless corporation.